When you’re looking for prospects for B2B software like CRM applications and payroll systems, you don’t need to worry too much about contacting someone too far out of your league. However, when it comes to something as expansive as software for Business Intelligence, you and your people better start investing in some suits.
Remember, this kind of software grants the user the whole picture of how a business is going. Everything from project management to relaying company goals throughout all departments falls under the control of the using this powerful computer application. It’s only logical then to assume that this kind of power can only be handled by those among the highest ranks of the corporate ladder.
You can already tell then that if you’re going locate B2B leads for software like this, you’re going to be aiming really high and expect the prospect of trouble in trying to impress these particularly high-class executives. On the upside, you wouldn’t be trying to sell BI software if you didn’t make sure that every part of it was up to snuff.
Still, that may not eliminate the obstacle of getting their interests, which is what lead generation is after all. Regular methods like media and internet advertising may not have the same effect on them because these people are likely to be very, very busy. Such things might just easily be ignored or perhaps never seen.
There’s also no telling what kind of habits they have with regards to their e-mail. Do their secretaries do all the viewing or do they look through it personally? Is the email personal or is it something specifically directed to people in his or her position? More importantly, how can you make your email invitation not look like spam?
Surprisingly, something like this might need a more direct and personal approach. How about a telemarketing call?
Contrary to what some people assume, telemarketing can be finely tuned into something that is actually perfect for contacting the hard-to-reach higher ups of reputable corporations. A skilled calling agent can be direct, objective, and creative enough to bypass both gatekeepers and the skepticism of the executives themselves.
However, training them in such specialty takes time, money, and plenty of experience. You may not be able to afford a single one and to try an inexperienced hand in contacting such important people can lead to disaster for both your company finances and reputation.
Often times, outsourcing is recommended in this case. Luckily for you, there are a number of reputable lead generation services who have just the skills to help you search, refine, and get in touch with the executives of your target companies. Their databases are large and constantly maintained so that you’ll know that appointments they make for you are based on quality information. And since the experienced ones have the backing of years in the industry, you can bet their agents are the same.
You might want to hurry though because every second wasted on hesitation means your competitors might very well be on their way to their own leads. Outsource to a software telemarketer today and aim high!