B2B Marketing Combo – Email + Event

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Both exhibitors and attendees have a lot to gain even from an average B2B convention. You hear about the latest trends and innovations. There’s a chance to meet new vendors, potential strategic partners, as well new clients.

However, the advantages of event marketing are only as good as the number of attendees. Anything outside the range of the venue is clearly diminished. Hence, tactics like email marketing must be used to compensate.

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B2B Marketing – The Basics of Logo Coloring

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Ever notice the dominance of one color in a brand? Coke is red. UPS is brown. IBM is blue. These corporations understand that proper use of color is vital to creating a positive image among consumers.

Furthermore, color can actually play a huge role in a customer buying decision (about 60%-80% apparently).

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The Basics of Your Telemarketing Accent Program

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What’s the best kind of accent for telemarketing? Apparently, it’s the neutral one.

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The Dirt on ALL Bad Lead Generation Tactics

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B2B telemarketing is generally defined by outbound phone calls that try to pitch products and services to potential clients. The lack of face-to-face interaction is the only difference it has from other old forms of B2B marketing. And like any form, studies such as the one released by the Federal Trade Commission (FTC) reveal some interesting facts about both its labor force and it effectiveness.

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Lead Generation Facts – A Brief Recap on Direct/Indirect Marketing Performance

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Marketing products and services fall under two distinct categories: direct and indirect. Indirect marketing refers to strategies that aim to establish field expertise and use their following to generate sales.  Direct marketing involves any marketing strategy that defines a target demographic and generates sales with each attempt.

So have the two different styles progressed in the past few years? Below are several reports detailing the rise and fall of certain marketing channels and how it brings us to where B2B marketing is today.

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Is the BI Tech Gold Rush also for Vendors?

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Today you can say there’s a gold rush among data tech vendors. Online and internet marketers are competing like crazy with your tech being part of the new arms race.

But is using the same technology yourself really a guarantee that you’ll stay ahead of all of them?

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Medical Software Appointment Setting – Common Grounds

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B2B appointment setting has been both a means of marketing and a means of communication between two businesses. That communication is important for establishing common grounds between the two. Is that importance, however, only limited to appointment setting itself? What else is there to finding common grounds other than getting prospects to meet and sign? For medical software vendors, it means more than that.

Appointment Setting Creates A Single Space For Two Different Fields

While medical software caters to the needs to the greater industry of healthcare, there are many times when business relationships are strained between the two fields. Many vendors find their appointment setting campaigns obstructed by those skeptical of how information technology improves patient care.

Likewise, the vendors in turn are losing faith in their own appointment setting strategies and even doubt the medical software leads that are qualified because prospects remain ignorant of the benefits and cannot understand how their technical concerns are also relevant.

Regardless, it is all the more reason for those medical appointment setting strategies to improve and really set the common grounds necessary to bring down those barriers.

  • Start with technical blocks to communication – The appointment setting process, like many things, starts small. More specifically, your first concern should be how you can make your business easier to communicate as a whole. Do not wait for prospects fix them up for you and be persistent with establishing that connection, regardless of medium and regardless of how little information they first give.

Related Content: Appointment Setting Tips – Shadows Can Be Chased

  • Use the conversation to get basic ideas – Once the connection has been established, the next phase of your appointment setting process is to fill out and expand basic information. What does your prospect want on their screen when they record patient data? How fast and secured do they want this information delivered? Do not neglect other basics like budget and authority appointment setting is more than that.
  • Use basic ideas and tie them with technical concerns – You do not necessarily have to school your prospect when things are still too early for the process of medical software appointment setting. However, start with what immediately connects between the goals they desire and the technical features that would enable it.

While it remains important to make sure your appointment setting process sets the proper dates, prevents clashes, and keep prospects comfortable as they wait, you should not neglect any opportunity for that last measure. The appointment setting process is your first step to making the connections between your technical concerns and the healthcare concerns of your prospect professionals.

Related Content: Appointment Setting Tips – Do Not Cram Prospects Like Sardines!

Reviewing each of the steps, you will also notice why some software lead generation & appointment setting campaigns still have few flaws that need fixing. But just like software, you need to fix them fast or else you will never be able to use your qualified business software leads to tie in with the technical concerns you wish prospects to understand. It has always been means of establishing common ground!

Software Leads Are Qualified With Not Just Conversations

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Some people think that it is the calls or emails that make the software leads. A more accurate way of putting it is that the call makes up the bulk of those leads. There are still a few steps taken after the conversation before your software leads are officially considered qualified. More than that, you will need more than just tools and marketing agents to finish the whole process.

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Keep Your Software Leads At A Manageable Level

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You will find many sources that tell you all about how to quickly generate software leads for your company or how to maximize your exposure to prospects towards that end. What you will find in lesser degree is advice on managing the results of your lead generation campaign. This not only includes software leads but also the formal appointments being made and the projects that result from closing deals.

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More Software Leads Means More Demands

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A high amount of software leads is often the ideal for many software vendors but like all ideals, it is imperfect. Do not forget that while software leads represent opportunities to close a deal and come out with essentially more money for your business, they are also challenges at the same time. Challenges can help your business grow but not if it takes too much out of you. That is why limits are still necessary.

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