It can be argued that telemarketing holds an advantage over reliance on online exposure for inboud software leads. See, when you rely on things like search engine results to present your business, keywords alone can cause for some confused prospects coming into your funnel. Telemarketing on the other hand can give you the responsibility to completely dispel that confusion for every prospect you encounter.
Outsourcing appointment setting services demands realism. However, being realistic goes both ways. While you must always watch out for those whose appointment setting achievements are hard to believe, you yourself may be the same way when it comes to expectations.
Telemarketing in the business-to-business sector is full of paradoxes. The prospects you are contacting are both individuals but at the same time entire organizations. There is only one person authorized to acquire your software (CRM software, medical software, accounting software, SAP, SAGE, Oracle and others) but their decision is weighed with the collective input of many individuals. How will your telemarketing strategy handle this? Balance collective and individual objectives.
Some software vendors might struggle with the concept of using software telemarketing to spark interest. However, it is as good a lead generation tool as any other digital ones currently trending the market. The challenge of mastering it is in fact one of the things telemarketing has in common with them. Many social and online marketers say that their methods require experience and effort. Using the phone is no exception.
Software telemarketing and follow-ups go hand in hand. There is never a guarantee that you can score a lead (let alone a sale) during the first call. In fact, the rise of criticism against cold calling might as well have killed what little guarantee there was left in the first place. Furthermore, as a CRM software vendor, you might occasionally have your image as a tech company work against you if you resort to telemarketing. Wrong or right, it is a popular opinion that the landline phone is going the complete opposite direction of advanced.
Contrary to critical opinion, telemarketing continues to find significant use in the business and marketing. So long as telephone communication sees primary usage in many business environments, the industry is here to stay. On the other hand, telemarketing is not alone as it is but one of the many tools used by today’s B2B lead generators.
Even in an age of email and social marketing, telemarketing still manages to retain its role for B2B lead generation. The reason for this is because despite advances in the different forms of communication, none of them have completely diminished the need for a live conversation. Granted, this need is rather basic but it is that minimal requirement that continues to put telemarketing in demand.
The telemarketing industry has a lot of experience when it comes to clashing with consumer rights. But for marketers, salespeople, and even the whole of the business world, there is plenty of migraine to be expected when this issue raises its ugly head.
Yes, consumers have rights. But in the zeal to preserve those rights, advocates are slowly eroding at the rights of businesses and their legal battles in the conflict are beginning to highlight their own violations. They also ignore a more obvious fact: they need businesses as much as businesses need them.
But setting that aside, how is it that even now, the controversy surrounding customer privacy remains a highly active subject? People no longer have to worry about getting telemarketing calls in their homes or worse, having a salesperson knocking on the door. Well, that is simply because marketing and sales have moved on and gone digital. With software and IT having an increasing impact on research and CRM, businesses are relying on online behavior and advertising to expand their influence.
Unfortunately, that too might soon come to an end as more consumers are aware of this tracking strategy. And like with telemarketing, they are demanding privacy by calling for technologies that conceal their behavior. In other words, from Do-Not-Call, you now have Do-Not-Track. This has left many CRM and internet marketing professionals in an uproar as not only their entire livelihood has been compromised, so has the source of critical information. It is a repeat of what telemarketing went through in supposedly their last days of relevancy. Continue reading “Outsourcing Telemarketing To Ease Consumer Paranoia” »
The idea of using telemarketing for back up is nothing new. But in the wake of super storms like Sandy, there has been much talk about back ups for businesses during times of natural calamity. Everything from back up power generators to back up internet connections has had their honorable mentions.
But now that you know such technologies exist, what then?
When it comes to generating sales leads, it is hard to admit that a demand for privacy is just simply an obstacle. However, there can be differences in understanding it between B2C and B2C marketing. For example if you were a B2B company that markets CRM software, it can be arguably easier to negotiate with the need for privacy because you are not just selling a product. You are forging a relationship and your customer is well aware how much this is needed to successfully use that product. On the other hand, the relationships between your prospect and their customers is frustrating when they are being denied important by means of technology like Do-Not-Track.