ERP software is a genuine B2B-oriented business. And like all B2B markets, business is always perceived to be slower than it is on the B2C side. Still, that doesn’t mean things aren’t always busy at the office. If you’re the owner of one such company, surely you must know the amount of joint effort required to develop and market your software.
The role of enterprise management is no joke. Anything that helps oversee company projects, communicate necessary business information, and keep employees paid and organized is heaven-sent assistance for any corporation. Putting it in the form of computer applications and technology only just makes the creation of such assistance far more complex. You need to hire IT and CS professionals for programming and development. HR and CRM experts need to be available for consultation. There’s also the question of what industry would you want your software to specialize in. And in the case that you do manage to find other businesses who are interested in purchasing your product, you’re going to have a lot of meetings on your hands.
All this is surely enough to keep you very busy. It’s also enough to spread your resources really thin when it comes to other tasks that might lie outside the expertise of most of the people you’ve hired (e.g. lead generation).
In fact, once you’ve got a good reputation going, things are only going to get busier. The more clients refer to you or the more marketing methods you employ, the more people are going to want to contact you and they might not be very impressed that you’re still tiring yourself out by taking all the calls by yourself or are still manually spending hours reading through the many inquiries in your email inbox. (Of course, that second one is under the assumption that you don’t have a spam filter blocking out more than half of said inquiries.)
Why not just simply get professional telemarketers to take them for you?
These people aren’t always about calling random prospects. They aren’t always about trying to sell things on the telephone either. They can also just simply wait for any incoming calls and see if they can get interested clients to fit into your schedule.
But wait! Don’t you have to invest in a lot to train people to do that? Won’t telemarketing itself require a lot of experience and study? Well, not really when you consider outsourcing. As implied above, when you feel that your people are too specialized to do things like this in-house, you can always outsource an experienced company to do it for you.
There’s no denying that the skill and technology needed for good, quality inbound telemarketing requires costly investment. Hence, it’s when you can’t afford the cost of doing it yourself that you look to others for help. Besides, these people wouldn’t even be around to give you that help if they didn’t already pour in their own investment. Give a call to a competent software telemarketer and spend more time selling instead of scheduling.