You’ve heard this said often: “Don’t count your chickens before they hatch.” For those of you familiar with what lead generation is, the saying seems contradictory. Therefore, why is lead generation still so important for business?
Going back to the saying, of course it’s unwise to start counting chickens before they hatch. However, what good is that when there not even a lot of eggs to count in the first place? Leads are the eggs from which profit has a potential to hatch from. If you don’t have eggs, then you can forget about expecting chickens. It’s true that not all leads end up turning into actual profits. Still, the more leads you have, the more chances you have to gain profit and close deals. Why else do you think that companies rely great deal on marketing and advertising?
Now how do companies go about making these leads? What’s this so-called lead generator?
For starters, the lead generator is just what it implies: It’s anything geared towards generating interest in a company’s services and products. It’s surprisingly general in terms of means because they’re so numerous. Some do it as manually as passing out fliers or conducting door-to-door surveys. Others more tech-savvy immediately go for online lead generation such as making eye-catching websites, optimizing search engines, and back-linking. (Those in the business of software lead generation are usually the first to go for these particular methods.) You could even say that lead generation is very much synonymous with advertising (which isn’t surprising since advertising itself is a lead generation method). Television, newspapers, and putting internet ads in other websites are all also means of determining leads. Finally, there’s always the good old fashioned method of telemarketing. Despite the negative connotations, expert telemarketers operate in ways unlike their bad caricatures. These days telemarketing firms utilize large, specialized databases that inform them beforehand on the kind of clients that are open to any offers. Of course, you’d have to specify the kind of products and services you’re trying to sell but don’t worry. Their agents are highly trained and learn quickly enough to find ways to locate clients and come up with scripts to gain their interest in what you have to offer.
Remember, while not all leads turn out quite as you may have hoped, they can tell how good your chances are. Besides, even an unsuccessful lead can still help spread information on your products and services, therefore increasing your chances for more leads, and in turn, increasing your chances for more successful ones. Do take note though that one mustn’t take these these leads for granted. You’re not the only one looking for these leads. Your competitors are too. Procuring leads is something that benefits all companies, regardless of size or industry. If you slack off, your list of leads is going to start drying up real fast. That’s why it’s critical to create as many leads in as short span of time as possible. That way, the moment you get your list, you can instantly start following up on them.
So the next time you feel scrupulous about getting leads, don’t be. Your leads are indicators of how well you can do and can boost your confidence in your business’s potential. No matter how skilled you may be in closing a deal or making a sale, they can mean nothing if nobody knows your business is there. Unless you start getting these little eggs of interest, there’s no way you can expect profits to hatch.