Cloud computing is one of the latest trends for B2B software applications from BI to SCM. However, like all internet-based services, updates are not uncommon and as such it is important that you inform your current clients beforehand. It helps them prepare for any new changes to the system as well as maintain a stress-free relationship with them all. Most software companies simply send emails or even have the software itself become the announcer and source of news regarding new developments.
Unfortunately, these can get easily lost because high-end tools like SCM software systems could be accessed by anyone with relevant authority but not always take the highest priority. In other words, you could be sending messages and notifications to a lot of people when you only needed to have tell the one person in charge of the whole thing.
This is where telemarketing comes in because unlike the online communication, the telephone is more akin to a precision tool than a blasting one. While email can be convenient in sending out marketing messages, there’s no point if you’re only trying inform the person who needs to know the most. However, maybe you need to first review why it’s not only important to inform your current clients but also why you need to save time doing so.
- Again, unexpected updates aren’t always taken kindly. You know there are many cases in just Facebook or YouTube where users have difficulty adjusting to new changes to the websites’ GUI. What makes you think your software won’t be any less irritating?
- Some people would have questions regarding these new updates, unexpected or not. As a provider, it is your duty to put their uncertainties to rest.
- If you don’t consider your current client, you’ll obviously have a harder time retaining them which is bad news during periods when new clients are hard to come by.
- Explaining the updates en masse however is not as efficient as simply talking to the person in charge and telling them what the new changes have in store. Put 1 and 2 together and you’ll also see how the phone can make conversations happen faster.
- Most SaaS providers have likely gone global and when you go global, you’ll have a lot of companies from all over and you need to speed up the process of informing them all. What’s worse is that not all of them can catch your email when they’re likely to have others flooding their inbox as well. At the very least, you can just make a call to tell them to look out for your message.
Now you might ask, even if you did decide on telemarketing to inform current clients, why outsource it? Well that’s only because telemarketing, whether it’s inbound or outbound, can come with a high cost that might seem needless. Skilled communication on the phone is arguably faster when it comes to gathering and dispensing information. Phone equipment and additional support software might also require a sizable investment. Finally, you need to have years of experience with the method in order to train people on how to use it effectively. Why else would you think telemarketing services still exist if there weren’t companies like you outsourcing to them?
