Your software leads are generated based on a desire to upgrade, to improve. Prospects would not be so interested in acquiring something like, say, new accounting technology if they did not see it as a bit more superior to what they currently have (at least in some respects). Upgrades however still come in a variety so your prospects should also inform you on which upgrade they want to make use of first.
Pricing is not just an obstacle to software leads. It gets worse when it has been labeled unfair. It is like a scarlet letter on your company’s product to be called overpriced. If you are panicking, you are right to do so but it is much better for you to calm that panic by finding out why exactly has your pricing been judged that way. Who knows what could be happening to your sales leads if word like that starts to spread.
When setting software appointments, one of the things B2B companies do is to keep mum about pricing until a prospect is 100% committed to hearing you out. It can be compared to the simple act of not putting on the price tag until you know that a customer is going to buy the item in the window. However, what about those who make software appointments difficult for the very reason that they need to know the price first?
Time limits. When it comes to software appointments, it is quite easy to start hating them. Time just had to be that one commodity you can never really take back. Once that second, minute, or hour passes, it is gone. Bye-bye. See you later. It feels like those really bad time limit games we have today. The only difference is that your software appointments are at stake and not just some trivial prize.
When does an appointment setting campaign feel like chasing shadows? Well first off, the notion sounds ridiculous. Chasing one’s own shadow is like a dog chasing its own tail. On the other hand, what if the shadows you are chasing are actually your prospects for appointment setting? You might feel like less of a dog and more like someone who needs to investigate the mystery further.
Software appointments are not just supposed to be a short-term success. They have long term implications as well. And when it comes to long-term business relationships, even something like punctuality is a big deal. Many in the field of SCM can certainly attest to the importance of a date beyond just those scheduled in software appointments. They also have deadlines to worry about!
The term “technical difficulties” can be quite convenient but not to the point that you start making excuses for bad appointment setting. When something gets in the way of your communication or a bug in your email filter blocked out a prospect’s response message, know that there are some things about such accidents that keep you from using them constantly for a poor appointment setting strategy!
Qualifying software leads is not always the end of all your problems. In fact, it could even be the start of them when doing business with you means some people in a certain establishment will be replaced by mere tech. People had these fears long before computers (all the way back to the industrial revolution in fact) but they have lived on even today and even in industries like medical software.
If you are in manufacturing, you should take time to appreciate the core component of things. It might give you an idea for your software leads. See, when you understand how the most basic components wind up inside a wide variety of tools or used in different kinds of processes, you might realize that you could generate more software leads than you currently are.
One popular obstacle to acquiring software leads in today’s CRM software market is the mere existence of major tech giants. It is like entering the smartphone war knowing that Apple is around or making a search engine when everyone is going to Google. It seems like the only hope of getting software leads is by being some obscure alternative to mainstream solutions.