Some of the common fears about outsourcing software lead generation include exploiting bad labor practices or people who really are not trained well enough to do the job for you. What these worries do not tell you is that expert lead generation companies have no trouble treating its recruits well but at the same time putting them to work in roles that already make real contribution to their process.
Software leads may not be like window shoppers but you can learn a lot from the latter’s habits when it comes to finding out what your potential customers want. What is interesting is that your target market generally has a lot less time to browse than the typical mall hopper. That should give you more reason to watch in your inbound software leads closely because there is definitely a reason for they are there.
One popular obstacle to acquiring software leads in today’s CRM software market is the mere existence of major tech giants. It is like entering the smartphone war knowing that Apple is around or making a search engine when everyone is going to Google. It seems like the only hope of getting software leads is by being some obscure alternative to mainstream solutions.
Never despair when you think software lead generation for any vendor who has just gotten started. Sure, you may lack experience but if you know how to pick the right software leads from the start, they will give you the opportunities to exponentially increase your scope. To illustrate, think of software leads as experience points that allow you to level up your character in a role-playing game.
Generating plenty of sales leads sounds like a wish come true. Qualifying plenty of them at once sounds like a real dream. However, you should know that it never ends after that. Sales leads are only the beginning. This is not just talking about the implementation projects that usually follow successfully closed software leads. The mark you leave behind in your prospect’s system can still call you in another time of need.
Keeping software leads safe in your database has never been harder. At least, that is what the likes of Mat Honan seem to imply as more evidence shows the virtual password is more vulnerable than ever. With even the most high-end, business-oriented systems still reliant on their use, Honan’s view offers only a glimpse of software security’s cloudy future.
Product demos are a popular way to attract sales leads for software. It gives prospects an idea of what many features they can enjoy from your applications and technology. It is important though to demonstrate the features that matter most. When it comes to CRM, one of those features would be security.
If your big data application is in need of a new market for BI lead generation, consider online businesses. In this age of digitized retail, more and more stores are moving from street shops to web domains. Though as a result, one can argue that it has only widened the size of their potential customer base which in turn increases the demand for big data tools to help analyze behavior.
As technology advances, the range of application widens. And with wider applications, there come wider markets for your software sales leads. The interesting catch is that these new applications could be taking your focus away from the office experience and closer to the consumer experience.
How Are Sales Leads Tied To Consumer Experience?
Many professionals may have already discovered the answer before. It is not like they have not invented software that can help them manage and visualize information on consumer behavior. On the other hand, technology is establishing a stronger place in the actual interactions between both. Business software companies big and small can generate new software leads by advancing this latest role. You are no longer limited to functions taking large sets of data and visualizing them as charts at the next board meeting. Today, you have a chance to leave your own mark on the consumer experience itself.
Related Content: B2B Mobile – Potential Markets To Target For Software Leads
If you want a hint on how consumer experience is your new marketing frontier, here is a quote from one of GigaOm‘s latest article about Adidas’ new store front design:
“The new storefront window is a fully functioning virtual store with life-size products. The intuitive interface of the touch-screen window lets shoppers explore, play and drag life-size products they are interested in directly into their smartphone for easy and convenient purchase from adidas NEO online.”
Retailers are just the first among the many other kinds of businesses you could target when it comes to helping them give a truly innovative customer experience. The best part is that this is still placed well under the category of B2B. Simply put, you are still serving your actual customer by improving the experiences they will share with their own. What Adidas did is only a hint as to the mark that business software vendors can leave on the customer experience. Your new B2B sales leads can offer you the same chance.
However, even in the past, touching on the relationships between businesses and customers has been a risky venture. It is a sad but undeniable reality that no new form of technology can fully bypass these objections of consumer advocates:
- Privacy – Consumers want a convenient form of shopping but not all of them are too thrilled about businesses watching over their shoulder. Then again, there is always room for paranoia which is why you must be prepared to come to your defense as well as your B2B customer.
Related Topic: How B2B Appointment Setting Responds To Consumer Behavior
- Transparency – Trust is just as much important between your clients and their consumers as it is between your business and theirs. Guide your prospects and clients on how to demonstrate transparency with these new technologies.
- Guarantee – Speaking of trust, you need to always guarantee that things go smoothly. And even in cases that they do not, be ready for damage control and quick response.
If you have already any experience with these issues though, you should not be intimidated as these barks do not always have a real bite to them. More than that, if your marketers and salespeople are truly driven by this vision of giving this new customer experience, then you should start your software lead generation campaign today and get ready to leave your mark!