Appointment Setting Tips – United You Sell, Divided You Fail

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If you think the title is talking about your sales and your marketers, you’d be wrong. Besides, there are plenty of experts already taking shots at bridging this age-old divide.

However, what about the divide in your prospect organizations? Aren’t these also a challenge to overcome in your appointment setting strategy?

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Are Software Sales Leads Qualified Your Way or the Prospect’s Way?

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In B2B relationships, even the most purely contractual ones, a major source of strain is that both parties can’t agree on the solution. This happens when you’re trying to close a sale. It comes back to haunt during the development and deployment stages.

But you know, maybe you should’ve seen it coming even while you were still qualifying your software sales leads. Are you doing things the way the client wants or do you take pride in your own way of identifying potential customers? Either way, the attitude could’ve been an indicator of any future strain in your business relationships.

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Lead Generation Tips – Long-Term Customers Are Like Traditions

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Out of all holiday seasons, Christmas is probably the one that has most emphasis on tradition. Whether your reasons are religious or historical, everyone has something special they want to do exclusively to this time of the year.

But you know, there are other aspects to tradition and these aspects have a lot in common with what it means to maintain a long-term business relationship.

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How Can Software Leads Corrode Brand Consistency?

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That’s a crazy question, I know. Brand consistency is important, even in B2B marketing. No matter how long your sales process is, people will have an easier time remembering your organization through its brand. How then can something like a constant stream of potential customers possible erode that?

You’d be surprised. More specifically, sometimes too much of a particular type of software leads can in fact lead to brands to muddy up their original brand identity.

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Create a Quest Out with Your Lead Generation Strategy

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What do gamification and storytelling have in common? Well, they’re both trending new ways to reshape your current lead generation setup. Whether it’s the blog says gamification is shaping up modern marketing or the content marketer explaining the value of storytelling, there’s no questioning the popularity of these two topics.

What happens though when you put them together?

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