Most people don’t notice it at first glance but managing a sports team can be a bigger game than just playing the sport itself. Is this distinction important when generating software leads? Definitely. It’s like the old saying, “Don’t see the forest for the trees.” You don’t just learn everything about what your B2B prospects do just from what they sell.
Oftentimes, EMR systems are often the subject of either miracle stories or absolute mayhem for the practices that use them. Naturally, your marketing campaign should be geared at telling the former.
On the other hand, is your team telling these stories in a bubble? They can have the most successful EMR lead generation campaign in your company’s history. That doesn’t mean real success when that campaign’s activities are in a vacuum.
Remember the lemonade stand? Oftentimes it’s one of the most common suggestions you’d give to kids getting bored with summer.
In fact, it’s so common, so cartoony, you’d think somebody would give a better suggestion these days. But then again, you’ve probably never heard of the Alex’s Lemonade Stand Foundation.
Everyone likes to break the norm when making business suggestions. After all, it’s hard getting software leads when your pitches aren’t that much different from any other enterprise vendor.
But just like the lemonade stand, maybe a common suggestion can be a little more helpful than something unconventional.
The difference between B2B and B2C sales can be staggering. You can tell just by looking at Forbes recent listing of Best and Worst Sales Jobs. It pretty much covers the wide variety of salesman stereotypes all the while hammering most, if not all, harder into public imagination.
Speaking of which though, just why exactly should this matter to those running your software lead generation campaign? Well, while stereotypes aren’t always helpful, they give an initial impression that might subconsciously determine the way they set appointments and qualify your software leads.
Summer and laziness do go hand-in-hand. As always, it’s bad news for productivity (especially when your sales quota is starting to sound more like the post office’s in-rain-or-shine motto).
But what if there was a way to get value out of this haze? When you look outside and feel like eating out, is there a way to turn that activity into something that generates software leads?
Actually you just might if you adopt the right attitude and can look deep into your own lazy tendencies without falling completely.