When marketing, you identify the needs of your prospects in the hopes of tugging them and creating demand. For EMR vendors, you do this by identifying the need for better patient management. Clinics who fail to circulate medical information properly also make for potential clients. The same goes for institutions who want tighter, secure control over who gains access to personal health data.
All these needs however are also tied with the commonly known Health Insurance Portability and Accountability Act (HIPAA). While it has ties with insurance as well, the act is often featured in the pitches, marketing materials, and sales presentations of many medical software companies.
Some of the common fears about outsourcing software lead generationinclude exploiting bad labor practices or people who really are not trained well enough to do the job for you. What these worries do not tell you is that expert lead generation companies have no trouble treating its recruits well but at the same time putting them to work in roles that already make real contribution to their process.
Pricing is not just an obstacle to software leads. It gets worse when it has been labeled unfair. It is like a scarlet letter on your company’s product to be called overpriced. If you are panicking, you are right to do so but it is much better for you to calm that panic by finding out why exactly has your pricing been judged that way. Who knows what could be happening to your sales leads if word like that starts to spread.
Your software lead generation tools may be simple but that simplicity could be all you need to see if you are going for a monopoly and assess it as good or bad news for your software firm. Monopolies have always existed in the world of business. Their role in history has been a mixed demonstration of both corporate greed as well as the human capacity to offer something unique. Lead generation is your means of sifting through that mix.
While developing new products to attract new software leads can be a good idea, it should not distract you if you also have plenty of software leads that were acquired due to interest in previous products. Unfortunately, it seems that even Apple is demonstrating this bad habit using something new to divert attention.