Software that streamlines accounting is a tricky thing to define when you’re in the business of supplying it. Not only do you have to define whether its B2B or B2C, you also have to make sure your methods are appropriate. In the event that your company has gone global, you might also have to consider the proper timing with regards to any target countries.
Then again, this is the internet age. Surely such things have come to matter less? In fact, you might even say that the internet could be your only means of contacting a prospect in places like Australia. Telemarketing in Australia, be it from in our outside the country, has become strictly regulated. The internet however has not.
Still, is this enough reason to outright reject all offline methods from now on?
No.
Have you ever considered the possibility that not all your prospects have an online presence you can access to? Simply put, do all of them have a Facebook page, a website, or even just an email address that they rarely open? Why stop only at those who do? Rejecting those who don’t still means you’re discarding so many sales opportunities.
If you really want to maximize the amount of leads you can get, then you need to stop rejecting the only methods that could reach them. Telemarketing may be restricted these days but as far as B2B software is concerned, outsourced telemarketing is still an option for you. Businesses aren’t even granted the same anti-telemarketing protection as most regular citizens.
