ERP vendors tend to find a common notion which renders their market an often dry source of sales leads. That notion is that an enterprise solution is for, well, an enterprise. More specifically, it gives the impression that only large, major corporations are capable of fully utilizing this technology.
Generate Software Leads By Challenging This Notion
Your marketers can attract more ERP leads simply because they are supposed to question these notions. Even before the IT age, marketers have always acted as a channel through which businesses spread their own information. Today that has remained unchanged as many companies in the industry continue to use marketing and lead generation to increase awareness and challenge misconceptions. The enterprise software industry is no exception.
The following infographic cites the 2012 ERP Report of Panorama Consulting Solutions. You see, contrary to popular opinion, the industry is only striving for lower in terms of costs, with more than 60% already implementing an ERP solution. And of that portion, about 80% have expressed great customer satisfaction and thereby increasing the desirability for what this industry provides.
This is your chance to help keep your business and your industry expanding to markets with lower budgets. And the more of these companies you reach out, the less they will perceive as too far up at the the top. You are looking at the future where even small companies are no longer hesitant to implement advanced information technology.
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However, the trends being described will only continue if you actively market and search for your leads. It does not matter if you generate them inbound, outbound, or a heavy mix of both, you need to pursue your ERP sales leads to create new opportunities. These are not just opportunities to make money but that money in turn can also open more opportunities to help save up on costs and innovate budget-friendly solutions.
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And more than that, you could also focus your attention purely on lowering project durations and hastening implementation by simply outsourcing non-core functions. In fact, outsourcing a lead generation company can additionally net you more supportive statistics so start generating your leads today!
