Events like the San Diego Comic Con are iconic celebrations of popular media and genre fiction. It generates buzz. Entertainment is a huge guarantee. Attendance numbers in the thousands. But for all that hype, it seems all the less reason to associate it with a highly inclusive B2B lead generation strategy. How can you expect prospects to take you seriously when you use mass entertainment as your biggest draw?
You’re probably getting tired of hearing this but software leads aren’t sales. You or your other marketers have probably been nagged to death about how the volume of your production doesn’t mean squat unless it wins any actual buying decisions.
On the other hand, you don’t always have to take offense. Sometimes it really helps to be reminded of what software leads are and why your sales reps want them in the first place.
Defining software leads has to be the most ancient struggle between sales and marketers inside the industry (and outside it for that matter). While marketers struggle to hit quotas, their lack of consideration for the sales perspective is a common complaint. Meanwhile, another common complaint is that salespeople are too picky and too dismissive of leads coming from their marketing department.
You’ve heard this story before but when trying to get both sides to get along, exactly how have you defined picky when it came to qualified software leads?
As Germany goes home with its fourth World Cup, it makes you want to look back and see just how many people all over the world got up to watch the game live. Coincidentally, these global viewing habits are similar to those looking to score global ERP leads for their own software firm.
Experimentation is part and parcel of B2B marketing and lead generation. You’ll always be mixing and matching forms of communication. Lists have to be always refined to adapt in changing target markets. Also, being risk-averse is just not generally good for business in general.
So why then is Facebook getting a lot of public flak after a journal published the results of its own psych experiment?