Can Software Leads Carry News of War?

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As the final installment of The Hobbit trilogy is set to hit theatres this December, let us be aware that war isn’t just coming to Middle-Earth.

Clashes over cyberspace are becoming increasingly frequent and the faith of users worldwide is continually shaken in the midst of the conflict. Even as marketers and other business professionals champion digital initiatives, this new frontier is steadily becoming a combat space.

And when the guns start blazing, your software leads could wind up caught in the crossfire before they even enter the start of your sales pipeline.

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How Your Lead Generation Campaign Can Persist with Personal Branding

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Personal branding is another big thing in marketing but like a lot of trends, people are too impressed by what it shows than listening to what the experts are telling them about it.

So here’s a much closer look into the finer points of a personal brand and how it specifically works with a persistent attitude in your lead generation strategy.

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Software Lead Generation Tips – Raw Skills, Innuendo, and Plain English

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Making prospect education a part of your lead generation campaign isn’t just very common. It’s the groundwork for the entire conversation you’ll be having. You need that conversation to really finish the process with a qualified prospect.

But what happens when a supposed prospect just doesn’t get the terms? The secret lies in raw skills and innuendo.

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Privacy and Lead Generation – You Are Never Alone

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When it comes to looking forward to new technology, a debate about liberty and personal privacy will never be far behind. You know it just really amazes me how often the same articles raise up the same new future innovations. All the while, they carry the dark prophetic tone of ‘dystopia.’

Don’t get me wrong, I’m sincerely impressed by the possibility of biotechnological cures and implantables being the next step after the wearable craze. But when you throw in that Orwellian subtext, it’s often the same old objections that (oddly enough) constrict your lead generation campaign.

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Bracing Your Lead Generation Campaign for Competitive Siege

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In light of the DreamForce conference now happening this week, should it really come to no surprise that Hubspot released its own CRM technology just one month prior?

Still, don’t get away with the idea that these sort of plays only happen among the big boys. That’s like saying only hardcore Koreans are the type to make really competitive plays in RTS games. Obviously, really intense competition can happen anytime, anywhere, and in any business.

Can your lead generation campaign withstand the siege?

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