Software Appointment Setting Campaigns and Company Growth Pains

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A few days ago, Google just released its Transparency Report, detailing all of its content removal activities in accordance with Europe’s Right to Be Forgotten policy. And while this is big news for SEO marketers, it can also be a rude awakening for aspiring tech industry startups. Sometimes reality just has a nasty way of kicking your company vision to the curb.

Times like these could be tough for your appointment setting campaign. In the past few weeks, there’s been plenty reason to second-guess the futuristic promises of many disruptive online services. Prospects could get skeptical and fewer might be keen on meeting with your sales reps as a result.

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Software Lead Generation Tips – Choose Battles to Advance

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You don’t need to be a sports fan to appreciate a tournament system. From big-time sports series like the FIFA World Cup to the whacky fighting tournaments in video games, the system is more or less the same.

This same system can also be an interesting model for software lead generation when it comes to dealing with your competitors. Typically, beating one opponent allows you to advance on to the next stage. And in cases both factual and fictional, it can be a case of luck on who your first match will be.

But in your case, you might just be a bit luckier, you get to choose your battles and determine your path to the finals.

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Using Self-Parody to Generate Software Leads

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When I first heard about Sharknado, the name itself told me it was dumb. So imagine my surprise when I read about how it’s becoming a cult hit.

That surprise didn’t last though the moment my eyes ran across the only reason something this dumb could’ve been this big: “So bad, it’s good.” This isn’t new but it still works and apparently, this Sharknado trend is using it as a winning marketing formula. The first Sharknado created such a storm on Twitter last year that lead actor Ian Ziering has warned Twitter of as second wave once the movie’s sequel is released.

Now can this formula work in the context of B2B enterprise? You’d think not. Software leads are generated when you present your technology perfectly aligning with the needs of a prospect. You don’t present it in a way that’s typical, so cliché, so B-movieish, that you wouldn’t dream of pitching it like they did Sharknado.

Thinking like that though could explain why you’re not seeing the charm. Making something ‘so bad, it’s good’ is actually the very essence of self-parody. And yes, there’s a lot of situations where you can use it in your own B2B marketing campaign:

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Software Leads from Modern Legends

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Dwayne Johnson’s Hercules may not have been the best film out there but watching it really hit a lot of nails when it comes to the power of marketing. That’s right. At the risk of spoilers, one integral part of the film’s whole plot was the marketing capacity of Hercules’ entire group.

You can use the most advanced, home-grown technology to acquire software leads. But at the heart of it all, marketing is still an ancient tradition that uses stories in order to build reputation. They did it in Hercules’ time. You’re still doing it today.

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Keeping Your Lead Generation Campaign Alive… Along with your Passions

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Comic-Con’s recent shift from Hollywood to TV got me into another weird line of thinking. But weird as it may be, I think it’s worth considering.

Just how much do B2B marketers invest in their own lead generation campaigns at the expense of their company’s passions?

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