Hopefully, the professional nature of an office phone line is enough to protect it from your neighborhood crank caller. On the other hand, other types of ‘prank calls’ can go through that end up muddling your batch of raw sales leads. What are they and how do you filter them out?
Not a lot of businesses live for a long time. But the very few who do, tend to be big name brands that use their legacy as a significant part of their marketing campaigns.
But let’s turn this the other way around. If you’re business software vendor, ever had any hopes of selling to an organization with such a long history? Sometimes they may not even be all that well-known but the number of years they’ve been in business remains no lie.
The thought alone feels like a daunting task but few ever take the next step of understanding why. Here are some more objective reasons and hopefully, you’ll find it in yourself to actually take a shot at it.
Some prospects are more trouble than their worth. This has become a rule of thumb for many lead generation campaigns. However, can exceptions exist? Are there people, organizations, out there who just prove elusive as a form of testing those who want to do business with them?
Say your current lead generation campaign is aimed at current customers but for a new software product. This sort of tactic takes advantage of the fact that those customers know you well enough. You may have even been working together for years and it builds upon the value of your following.
When you make the call though, the gatekeeper suddenly doesn’t recognize you. You don’t recognize the person either. Did they change staff? You give them their boss’ name, they don’t budge. They start bringing up old security policies that state why they can’t transfer your call.
Bad timing is bad no matter what time of year it is. Though when it comes to the Black Friday weekend, even the days leading up to it can be a hazard for B2B marketers.