Create a Quest Out with Your Lead Generation Strategy

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What do gamification and storytelling have in common? Well, they’re both trending new ways to reshape your current lead generation setup. Whether it’s the blog says gamification is shaping up modern marketing or the content marketer explaining the value of storytelling, there’s no questioning the popularity of these two topics.

What happens though when you put them together?

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Lead Generation Tips – Many Hats But Only One Head

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Just because your lead generation strategy can wear many hats doesn’t mean the components can be easily separated. Now in principle, it’s good to have a lot of ears in a lot of places because you never know what your customers are saying about you.

However, you’ve still only got one brain to process all the sounds. How do you shift through noise when it fact the noise alone still comprises of all information you need to create sales? Likewise, how do you address a prospect who comes through your website while entertaining a prospect you just tapped after a successful telemarketing call?

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Are Offshore Lead Generation Firms Closed on Thanksgiving?

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In case you haven’t heard, a lot of businesses are making a point when they want to give every employee a chance to spend some quality time during Thanksgiving. In fact, about three states have already declared it illegal to open stores during the holiday.

Now from a local business perspective, this seems like a good idea. Everybody needs some time off and Thanksgiving might very well be the day for it.

Don’t forget though, we are in an increasingly globalized world. Your outsourced lead generation strategy can actually be affected by these changes even if your provider is living all the way on the other side.

In fact, the impact of Thanksgiving could very well be because of it!

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Using Lead Generation Tools to Dismantle Walls of Ideals

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A couple days ago, Germany celebrated the fall of the Berlin Wall. And currently, many part so the U.S. are celebrating Veterans Day. What do they both have in common?

Ideals.

Whether it’s the patriotism of Veteran’s day or the unity symbolized by the Berlin Wall’s destruction, there is an ideal behind every action. But at the risk of sounding controversial, sometimes the walls are also built by opposing ideals and your lead generation tools are called to bring them down.

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Can Software Leads Carry News of War?

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As the final installment of The Hobbit trilogy is set to hit theatres this December, let us be aware that war isn’t just coming to Middle-Earth.

Clashes over cyberspace are becoming increasingly frequent and the faith of users worldwide is continually shaken in the midst of the conflict. Even as marketers and other business professionals champion digital initiatives, this new frontier is steadily becoming a combat space.

And when the guns start blazing, your software leads could wind up caught in the crossfire before they even enter the start of your sales pipeline.

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