When it comes to looking forward to new technology, a debate about liberty and personal privacy will never be far behind. You know it just really amazes me how often the same articles raise up the same new future innovations. All the while, they carry the dark prophetic tone of ‘dystopia.’
Don’t get me wrong, I’m sincerely impressed by the possibility of biotechnological cures and implantables being the next step after the wearable craze. But when you throw in that Orwellian subtext, it’s often the same old objections that (oddly enough) constrict your lead generation campaign.
Still, don’t get away with the idea that these sort of plays only happen among the big boys. That’s like saying only hardcore Koreans are the type to make really competitive plays in RTS games. Obviously, really intense competition can happen anytime, anywhere, and in any business.
Can your lead generation campaign withstand the siege?
A few days ago, Google just released its Transparency Report, detailing all of its content removal activities in accordance with Europe’s Right to Be Forgotten policy. And while this is big news for SEO marketers, it can also be a rude awakening for aspiring tech industry startups. Sometimes reality just has a nasty way of kicking your company vision to the curb.
Times like these could be tough for your appointment setting campaign. In the past few weeks, there’s been plenty reason to second-guess the futuristic promises of many disruptive online services. Prospects could get skeptical and fewer might be keen on meeting with your sales reps as a result.