In age full of smartphones, social media, constant connection, and big data, there’s always that one voice from the past who insists on ‘the old-fashioned way.’ These are the folks who see dependence on technology as a form of weakness and incapacity to ask the ‘hard questions.’
Adding to the irony is that marketing these same, high-end business software tools invokes similar dependency. Much of today’s successful marketing seems defined by how big a mark you make on the web: LinkedIn, thought leadership, strong data etc. It’s easy to see that there’s less of showing the actual, objective value of your technology and more on just getting that hype train up and running.
How can your lead generation strategy strike the balance between a top quality product and marketing it so that it doesn’t fall into obscurity?
When you read articles like How to Sell Almost Anything, your reaction starts to differ the longer you work in any marketing and sales position. If you’re a first-timer, this information is actually quite valuable. But when you realize that this is actually what plenty of experienced salespeople have already been saying, you realize that maybe that’s all there is. You now know everything about lead generation.
What do gamification and storytelling have in common? Well, they’re both trending new ways to reshape your current lead generation setup. Whether it’s the blog says gamification is shaping up modern marketing or the content marketer explaining the value of storytelling, there’s no questioning the popularity of these two topics.
Just because your lead generation strategy can wear many hats doesn’t mean the components can be easily separated. Now in principle, it’s good to have a lot of ears in a lot of places because you never know what your customers are saying about you.
However, you’ve still only got one brain to process all the sounds. How do you shift through noise when it fact the noise alone still comprises of all information you need to create sales? Likewise, how do you address a prospect who comes through your website while entertaining a prospect you just tapped after a successful telemarketing call?
In case you haven’t heard, a lot of businesses are making a point when they want to give every employee a chance to spend some quality time during Thanksgiving. In fact, about three states have already declared it illegal to open stores during the holiday.
Now from a local business perspective, this seems like a good idea. Everybody needs some time off and Thanksgiving might very well be the day for it.
Don’t forget though, we are in an increasingly globalized world. Your outsourced lead generation strategy can actually be affected by these changes even if your provider is living all the way on the other side.
In fact, the impact of Thanksgiving could very well be because of it!