Dwayne Johnson’s Hercules may not have been the best film out there but watching it really hit a lot of nails when it comes to the power of marketing. That’s right. At the risk of spoilers, one integral part of the film’s whole plot was the marketing capacity of Hercules’ entire group.
You can use the most advanced, home-grown technology to acquire software leads. But at the heart of it all, marketing is still an ancient tradition that uses stories in order to build reputation. They did it in Hercules’ time. You’re still doing it today.
Around a week ago, I stumbled on this really informative blog post about forming habits. It spoke of dividing writing routines around certain devices (articles on PC, opinions on laptop etc). It was just what I needed as a reference for my own blog. Unfortunately, I couldn’t find it because I just found it on my Twitter feed (yeah, good luck searching through that mess).
I spent a good hour and a half thinking up of the right keyword combination and timeframe but it just didn’t work. I couldn’t find it and good part of my morning routine got thrown off track.
Any of this sounds familiar? Something goes missing? Habits fall apart, followed by a productive routine? See that’s exactly what happens when you send over bad software leads even to successful sales reps.
Events like the San Diego Comic Con are iconic celebrations of popular media and genre fiction. It generates buzz. Entertainment is a huge guarantee. Attendance numbers in the thousands. But for all that hype, it seems all the less reason to associate it with a highly inclusive B2B lead generation strategy. How can you expect prospects to take you seriously when you use mass entertainment as your biggest draw?
You’re probably getting tired of hearing this but software leads aren’t sales. You or your other marketers have probably been nagged to death about how the volume of your production doesn’t mean squat unless it wins any actual buying decisions.
On the other hand, you don’t always have to take offense. Sometimes it really helps to be reminded of what software leads are and why your sales reps want them in the first place.