How Your Lead Generation Campaign Can Persist with Personal Branding

  • Facebook
  • Twitter
  • Pinterest
  • Google Plus
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Personal branding is another big thing in marketing but like a lot of trends, people are too impressed by what it shows than listening to what the experts are telling them about it.

So here’s a much closer look into the finer points of a personal brand and how it specifically works with a persistent attitude in your lead generation strategy.

Continue reading

Software Lead Generation Tips – Raw Skills, Innuendo, and Plain English

  • Facebook
  • Twitter
  • Pinterest
  • Google Plus
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Making prospect education a part of your lead generation campaign isn’t just very common. It’s the groundwork for the entire conversation you’ll be having. You need that conversation to really finish the process with a qualified prospect.

But what happens when a supposed prospect just doesn’t get the terms? The secret lies in raw skills and innuendo.

Continue reading

Privacy and Lead Generation – You Are Never Alone

  • Facebook
  • Twitter
  • Pinterest
  • Google Plus
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

When it comes to looking forward to new technology, a debate about liberty and personal privacy will never be far behind. You know it just really amazes me how often the same articles raise up the same new future innovations. All the while, they carry the dark prophetic tone of ‘dystopia.’

Don’t get me wrong, I’m sincerely impressed by the possibility of biotechnological cures and implantables being the next step after the wearable craze. But when you throw in that Orwellian subtext, it’s often the same old objections that (oddly enough) constrict your lead generation campaign.

Continue reading

Bracing Your Lead Generation Campaign for Competitive Siege

  • Facebook
  • Twitter
  • Pinterest
  • Google Plus
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

In light of the DreamForce conference now happening this week, should it really come to no surprise that Hubspot released its own CRM technology just one month prior?

Still, don’t get away with the idea that these sort of plays only happen among the big boys. That’s like saying only hardcore Koreans are the type to make really competitive plays in RTS games. Obviously, really intense competition can happen anytime, anywhere, and in any business.

Can your lead generation campaign withstand the siege?

Continue reading

Software Appointment Setting Campaigns and Company Growth Pains

  • Facebook
  • Twitter
  • Pinterest
  • Google Plus
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

A few days ago, Google just released its Transparency Report, detailing all of its content removal activities in accordance with Europe’s Right to Be Forgotten policy. And while this is big news for SEO marketers, it can also be a rude awakening for aspiring tech industry startups. Sometimes reality just has a nasty way of kicking your company vision to the curb.

Times like these could be tough for your appointment setting campaign. In the past few weeks, there’s been plenty reason to second-guess the futuristic promises of many disruptive online services. Prospects could get skeptical and fewer might be keen on meeting with your sales reps as a result.

Continue reading

Related Posts Plugin for WordPress, Blogger...