Experimentation is part and parcel of B2B marketing and lead generation. You’ll always be mixing and matching forms of communication. Lists have to be always refined to adapt in changing target markets. Also, being risk-averse is just not generally good for business in general.
Of all the times I decided to watch an actual, live, World Cup match it had to be the one between France and Germany. Given my habitual penchant for seeing stereotypes, I had to really hold myself back. And no, I’m not sure it helped it was also the same day FIFA was celebrating non-discrimination.
But when you think about it, old rivalries have been making good marketing material for years. And to an easy extent, that’s obviously good for your lead generation campaigns.
Targeting in lead generation normally goes in two directions. There’s sticking to a green pasture and then shifting to a ‘greener one.’ What is not often considered is the idea of a wider pasture. That is continuing to tend the present market but gradually expanding to the greener one.
The date for Google’s much awaited I/O conference draws near. And with that, the internet is buzzing with talk from future developments of Android to its next move against Apple. But for B2B marketers, the biggest issue has and always will be the company’s constant development of its search engine.
Throughout the years, Google’s has done everything to combat spammy SEO tactics from the very first Panda update to the content-driven overhaul known as Hummingbird. Today though, some are saying that this quest is starting to grow at the expense of smaller businesses. So, does Google have a strangling grip on your own ERP lead generation campaign?
I have a love-hate relationship with offshoring’s political/social associations. On the one hand, I’m guilty of laughing every time Russell Peters makes a crack about Indians. On the other hand, I get a little irked when someone says offshoring takes away jobs just so companies could give summer ones to Third World hicks.
Not only is that kind of talk borderline racist, it’s not a very accurate picture of BPO countries in the developing world. Qualifying an ERP lead isn’t exactly summer job fare. Furthermore, a difference in seasons is hardly good enough reason to believe it’s good to outsource during some parts of the year and not in another. (This sounds contrary to reports saying that companies are planning to further expand their outsourcing.)