A couple days ago, Germany celebrated the fall of the Berlin Wall. And currently, many part so the U.S. are celebrating Veterans Day. What do they both have in common?
Whether it’s the patriotism of Veteran’s day or the unity symbolized by the Berlin Wall’s destruction, there is an ideal behind every action. But at the risk of sounding controversial, sometimes the walls are also built by opposing ideals and your lead generation tools are called to bring them down.
As the final installment of The Hobbit trilogy is set to hit theatres this December, let us be aware that war isn’t just coming to Middle-Earth.
Clashes over cyberspace are becoming increasingly frequent and the faith of users worldwide is continually shaken in the midst of the conflict. Even as marketers and other business professionals champion digital initiatives, this new frontier is steadily becoming a combat space.
And when the guns start blazing, your software leads could wind up caught in the crossfire before they even enter the start of your sales pipeline.
When it comes to looking forward to new technology, a debate about liberty and personal privacy will never be far behind. You know it just really amazes me how often the same articles raise up the same new future innovations. All the while, they carry the dark prophetic tone of ‘dystopia.’
Don’t get me wrong, I’m sincerely impressed by the possibility of biotechnological cures and implantables being the next step after the wearable craze. But when you throw in that Orwellian subtext, it’s often the same old objections that (oddly enough) constrict your lead generation campaign.