B2B products and services like ERP software need appointments because you’re talking about a technology that encompasses the large and complicated processes of enterprise management. This isn’t something you can advertise because advertising demands oversimplification. To insist on advertising this type of software product, in any shape or form, only risks overloading your client with too much information. Thus, your lead generation campaigns need the additional service of software appointment setting.
Not all decision makers are IT or software engineering experts. Sometimes you just need to tell them what it is your software can do for them. However, you can’t do that (even if you’re already in a meeting room with them) unless you know what their needs are.
This is important in an age where software technology makes itself more available via an ever expanding internet. It gives the advantage of marketing to the whole world.
Take Singapore for instance, a common business destination for many software companies. You can’t warrant your company a business trip there though unless you give some decision makers in that area a good reason to talk about what you can give them.
This is where telemarketing comes in. Along with precision, there are plenty of telemarketing services out there who also offer appointment setting because they know how meetings are inevitable when discussing something as heavy as a software implementation plan.
Do take note that this shouldn’t be confused with advertising. As stated before, advertising oversimplifies things in the hopes of inciting a sale. Telemarketing for appointments on the other hand does not hope for a sale and the simplification is purely for information gathering purposes. If you want info for Singapore appointments, then start outsourcing to a company which lists that country among its targets.