When outsourcing the lead generation process, one thing you should always keep in mind is proficiency. After all, business software should be all about streamlined proficiency right? From your users’ perspective, the only thing that matters is the bottom-line. You should not view your marketing campaigns any differently. Always ask how much it will cost you and if that price is really worth paying.
Luckily, this Entrepreneur article has listed four things that can test that proficiency.
Does Your Lead Generation Service Exercise Any Of The Following?
- “Trim the overhead”- In this regard the article has much advice that tells you to not only monitor the cost of your marketing campaigns but also to closely collaborate with any outsourced party. Your sales leads are not measured by how much they cost. Make sure your provider also know how to keep costs in mind and measure it against their actual quality. This should also tell you to be cautious about multi-channel marketers who possess various tools but the less efficient ones can result in massive overhead.
Related Content: How The Same Sales Leads Can Be Generated But At Different Costs
- “Train your staff” – How well-trained are the agents being deployed by your provider? Obviously, the strength of any marketing company (whether they are in telemarketing or email marketing) comes from its capacity to train the best people, not just recruit them. Learning does not stop once you finish school. In fact, school only prepares professionals for the real lessons of working in the business world. As with multiple methods, hiring people with different skills do not always make a perfect marketing team.
- “Cancel meetings” – Careful now! This does not mean the meetings your software lead generation campaign sets up for you. As a matter of fact, the article only lists how to make those meetings less costly and less time-consuming. But again, at the bottom-line, it all depends on your preferences and how you would want to engage prospects as efficiently as possible.
- “Get organized” – This actually applies to the both of you. If your salespeople are not organized in terms of their own schedule, you will naturally give your provider a hard time. No matter how good they can be, that is no excuse to undermine their efforts with representatives who are just not getting their act together. On the flip side, if your marketers cannot schedule properly, you have a right to demand more effort from them.
Related Content: Outsourced Telemarketing – Calling Before The Work Day Is Over
The importance of proficiency is to make sure that you really get what you pay for. Overhead costs are just the beginning while minimal investment in training leads to poorer performance. As a matter of fact, the call to proficiency only grows louder the more your provider employs different forms of marketing. Do not be deceived by the amount of overhead spent on these methods. Put more emphasis on training. Make sure the entire organization is well-ordered in its performance.
Whether your provider uses email marketing, website marketing, B2B telemarketing or a massive combination of all three and more, make sure to test the bottom-line proficiency!